Overview

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Introduction

VNGGames SDK Analytics is a powerful tool designed to provide game developers with deep insights into user behavior, helping them optimize their games and boost engagement. With multiple analytics options integrated seamlessly, developers can track crucial metrics such as conversion rates, payments, and user actions. By understanding how players interact with the game, developers can make informed decisions that drive performance and growth.

What is VNGGames Analytics

The VNGGames SDK Analytics suite brings together data from various platforms such as Facebook, Firebase, VNGGames’ Data Platform, and Appsflyer. This comprehensive solution helps developers monitor key performance indicators (KPIs) and user behavior to create a data-driven strategy for user acquisition, retention, and in-game monetization.

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Key capabilities

Multi-Platform Integration

VNGGames SDK Analytics supports integration with Facebook, Firebase, Appsflyer, and other data platforms, offering flexibility and reach.

Low-Code Integration

Easily integrate with up to 6+ analytics platforms using minimal code, reducing development time and effort.

Behavioral Insights

Analyze user behavior, track conversion rates, payment activities, and user interactions, providing a clear understanding of the game’s performance.

Campaign Optimization

Marketers can track high-value events to fine-tune their campaigns, ensuring the best return on investment.

Supported Platforms

AppsFlyer

Tracks user acquisition and campaign success, attributing installs to ads and sources.

Firebase Analytics

Offers detailed insights into user behavior and app engagement with event tracking.

Facebook App Events

Measures in-app actions to optimize campaigns and target audiences on Facebook.

Data Platform

VNGGames' analytics platform for tracking player behavior, payments, and in-game events.

CleverTap

Combines analytics and personalized messaging to boost user engagement and retention.

Thinking Data

Provides real-time tracking and user insights for optimizing app performance.

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