VNGGames Analytics Use cases

Introduction

VNGGames SDK Analytics is a powerful tool designed to provide game developers with deep insights into user behavior, helping them optimize their games and boost engagement. With multiple analytics options integrated seamlessly, developers can track crucial metrics such as conversion rates, payments, and user actions. By understanding how players interact with the game, developers can make informed decisions that drive performance and growth.

Conversion Rate Tracking

This use case involves tracking key events from the moment a user launches the app until they successfully complete the login process. By monitoring this flow, you can measure the conversion rate and identify any friction points or drop-offs during login. These insights enable you to optimize the login experience, reduce abandonment, and improve the overall conversion rate, ensuring more users successfully log in and engage with your app.

See the chart below for an overview.

Onboarding Tracking

This use case focuses on tracking key events in the user’s onboarding process, from the moment they install the app to successfully creating a character. By identifying drop-off points within the onboarding flow, it allows you to evaluate user behavior and take necessary actions to improve the experience. The goal is to optimize the onboarding flow by ensuring a smoother, more engaging user journey.

See the chart below for an overview.

Main & Daily Activities, Social & Communities, Miscellaneous

This use case focuses on tracking users’ primary and daily activities within the app to gain accurate operational insights. By monitoring these key interactions, you can understand user behavior trends and enhance engagement with targeted promotions and personalized rewards. Tracking these activities also supports better community building by identifying social interactions and community engagement, helping tailor experiences to boost user retention and loyalty.

See the charts below for an overview.